People Innovation Excellence

Magister Ilmu Komunikasi

Vision

To become an Excellent, Professional and World Class Magister of Communication Program based on Information Technology ,Cultural Values and Local Wisdom.

Mission:

  1. Educating and developing students’ self-potential with advanced knowledge through theoretical and practical abilities.
  2. Preparing students to be leaders in the field of Communication Studies with globally competitive expertise.
  3. Preparing students with the knowledge in accordance with the development of communication science to be able to compete through the development of research in the field of communication science.
  4. Educating students in conducting research that is competitive nationally and internationally / globally.
  5. Educating students in providing professional services in the field of communication for development and empowerment.

 

Program Objective:

  1. Providing students with advanced knowledge in communication science specifically in Marketing Communication which characterized by business and the use digital technology

  2. Providing students with knowledge of leadership and innovation in order to compete in global competition
  3. Equipping students with the knowledge and experience of international research to provide solutions in the social life of the community

 

Graduate Competency:

  1. Graduates will able to develop communication theories (applied theory) through inter / multi disciplinary research in social life by utilizing the development of communication and information technology
  2. Graduates will able to innovate in the field of communication, including mass media, business communication, marketing for advertising business, and areas related to the field of communication.
  3. Graduates will able to propose alternative solutions to social problems through the innovative approach to the communication science.
  4. Graduates will able to manage and improve the performance of the organization with communication science approach both internally and externally.
  5. Graduates will able to formulate marketing communications strategy for company or products by applying the approach of communication science and utilization of communication and information technology.
  6. Graduates will able to develop a business plan by applying communications science specially in business communication.

 

Professionals Graduates Prospects:

Profil Lulusan Prospek Karir
Praktisi Humas perusahaan atau praktisi komunikasi pemasaran
Manajer Manajer Marketing Communication, Manajer Marketing Public Relations, Manajer Corporate Communication
Wirausahawan Wirausaha di bidang komunikasi pemasaran
Narasumber/Ahli Narasumber/Ahli di bidang ilmu komunikasi/komunikasi pemasaran
Konsultan Konsultan komunikasi pemasaran
Staf Ahli Staf ahli di bidang komunikasi pemasaran baik pada pemerintah maupun swasta
Pengajar Dosen ilmu komunikasi di bidang Integrated Marketing Communication

 

CURRICULUM:

Semester 1

Credits

Period 1

Advanced Theory of Communication

4

Research Methodology for Communication

4

Period 2

Philosophy of Communication Science

4

Research Proposal

4

 

 

Semester 2

Credits

Period 1

Cyber and Digital Marketing Communication Strategy

4

Public Relations and Global Marketing Communication

4

Period 2

Management of Business Communication

4

Media Relations Strategy

4

 

Semester 3

Credits

Period 1

Research Result

4

Period 2

Thesis

6

 

FACULTY MEMBER:

Akademisi

  1. Prof. Dr. Edi Abdurahman, MS., MSc (Director of BINUS Graduate Program)
  2. Dr. Hj. Novi A.P, MSi (Lektor Kepala)
  3. Dr. Aa Bambang, A.S (Lektor Kepala)
  4. Dr. Muhammad Aras, MSi (Lektor)
  5. Dr. zinggara Hidayat, MSi (Lektor)
  6. Dr. Ulani Yunus, MM (Lektor)
  7. Dr. Maryono Basuki (Lektor)
  8. Dr. Virienia Puspita(Lektor)
  9. Dr. Arria Luthfia (Lektor)
  10. Dr. La Mani, MSc (Asisten Ahli)
  11. Dr. A Razak Mozin, MSi (Asisten Ahli)
  12. Dr. Rahmad Arsyad (Asisten Ahli)
  13. Irmawan Rahyadi, MA, PhD

Praktisi

  1. Dr. Rahmat Edi Irawan (Akademisi + Praktisi – Wakil Direktur Net TV)
  2. Dr. Hafizni (Metro TV)
  3. Triari Senawirawan, S.E. MBA (Senior Vice President, Head of Marketing & Digital Ecosystem DBS Indonesia)
  4. Jimmy Rambing, MSi (Corporate PR and Media Relations PT Siloam International Hospitals-Guest Lecturer)
  5. Dosen tamu dari berbagai praktisi industri marketing & media

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